SENIOR EXECUTIVE IN DIGITAL MARKETING 

Search Engine Optimization evangelist | Own SEO strategy for 20+ brands | Shape editorial strategy | Executed 12 CMS migrations | Launched 4 new sites | Remediated 400K low quality pages | Promote quality over quantity | Direct to Chief Strategy Officer | C-Suite Presenter | Board Member | Lived and worked in 3 countries 

PROFESSIONAL EXPERIENCE

PENSKE MEDIA (PMC) | 2015 - Present - A leading independent global media company with iconic brands like Variety, THR, Deadline, Rolling Stone & Billboard   

VP of Content Performance & Analytics - Unified the SEO and analytics functions to deliver integrated, streamlined support across all business units. Direct to EVP Product & Technology and Chief Strategy Officer

VP of Search Engine Optimization (SEO)  - Owned the highest performing channel driving 60% of traffic across the digital portfolio. Founded a strategic in-house SEO audit team, generating over a quarter million dollars in annual cost savings by eliminating the need for external consultants. Directed the strategic removal of low-quality content, driving a 20% increase in organic search traffic and enhancing overall site performance across the PMC portfolio. 

Director of SEO - Delivered 50% YoY organic traffic growth during the pandemic across multiple sites, driving sustained business performance

Sr. SEO Manager - Standardized and scaled the integration of SEO into the editorial workflow across a 12-site portfolio, driving significant improvements in search visibility and organic performance

LEAF GROUP | 2010 - 2015 - A consumer internet company that builds enduring, creator-driven brands like eHow and livestrong.com 

 Sr. SEO & Inbound Marketing Manager - Led a strategic algorithm update recovery initiative, driving the remediation of 400K underperforming pages and significantly improving content quality

IONIC MEDIA  | 2006 - 2010 - A thought-leading, multi-channel media optimization agency focused on influencing consumer behavior

Sr. SEO Manager & Team Leader - Led a team of contractors and in-house SEOs, link builders, copywriters, and developers to enable clients to gain search visibility, grow their businesses and improve their bottom line.

OTHER ROLES

Nursing Tybalt Productions  | Co-Founder | Produced an award-winning feature film     2013 - Present

Edelman Productions | Production Coordinator | Managed the logistics & coordination of an HGTV show     2004 - 2006